[1]
Ardhana, M.A., Nurhuda, N., Kallang, E., Jamaluddin, S. and Delpin, D. 2026. THE INFLUENCE OF STORYTELLING MARKETING ON CONSUMER PURCHASE INTENTION THROUGH EMOTIONAL BRANDING AS A MEDIATING VARIABLE (STUDY AT RUMAH MAKAN JUKU EJA IN SIWA, WAJO REGENCY). LAJUMEN: Lajagoe Journal Of Management And Business. 4, 1 (Jun. 2026), 72–79. DOI:https://doi.org/10.61912/lajumen.v4i1.201.