(1)
Ardhana, M. A.; Nurhuda, N.; Kallang, E.; Jamaluddin, S.; Delpin, D. THE INFLUENCE OF STORYTELLING MARKETING ON CONSUMER PURCHASE INTENTION THROUGH EMOTIONAL BRANDING AS A MEDIATING VARIABLE (STUDY AT RUMAH MAKAN JUKU EJA IN SIWA, WAJO REGENCY). LAJUMEN 2026, 4, 72-79.