ARDHANA, M. A.; NURHUDA, N.; KALLANG, E.; JAMALUDDIN, S.; DELPIN, D. THE INFLUENCE OF STORYTELLING MARKETING ON CONSUMER PURCHASE INTENTION THROUGH EMOTIONAL BRANDING AS A MEDIATING VARIABLE (STUDY AT RUMAH MAKAN JUKU EJA IN SIWA, WAJO REGENCY). LAJUMEN: Lajagoe Journal Of Management And Business, [S. l.], v. 4, n. 1, p. 72–79, 2026. DOI: 10.61912/lajumen.v4i1.201. Disponível em: https://journal.lajagoe.com/index.php/lajumen/article/view/201. Acesso em: 10 aug. 2026.