Journal Management And Business https://journal.lajagoe.com/index.php/lajumen <p>LAJUMEN: Lajagoe Journal of Management and Business is expected in the future to be developed as a means of disseminating information and scientific development for lecturers, students, and the general public as well as experts and practitioners in the fields of management and business economics. Articles published in LAJUMEN: Journal of Management and Business are articles that have been reviewed by qualified peer-reviewers. LAJUMEN: Journal of Management and Business is published twice in one volume a year, namely the period April-June and August-October.</p> en-US <p> <a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license"><img src="https://i.creativecommons.org/l/by-sa/4.0/88x31.png" alt="Creative Commons License" width="88" height="31" /></a></p> <p><strong>Lajumen : Journal Management And Business </strong> is licensed under a <a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license">Creative Commons Attribution-ShareAlike 4.0 International License</a></p> lajagoec@jalagoe.com (Suriadi, S.E., M.M) tryinna@lajagoe.com (Try Inna Yulianti) Thu, 05 Dec 2024 18:43:12 +0700 OJS 3.3.0.13 http://blogs.law.harvard.edu/tech/rss 60 MARKETING STRATEGIES IN INCREASING SALES AT NUSANTARA BOOKSTORE IN THE DIGITAL ERA https://journal.lajagoe.com/index.php/lajumen/article/view/50 This study explores the challenges faced by Toko Buku Nusantara in the digital era. Technology has transformed how consumers shop and access information, requiring traditional bookstores to find innovative ways to stay relevant and competitive. The research employs a literature study method to analyze changes in marketing strategies in response to digital challenges, highlighting the importance of understanding the ever-changing consumer preferences. Innovative and creative marketing strategies are necessary to address changes in consumer behavior, industry dynamics, and technological advancements. The study found that Toko Buku Nusantara experienced a decline in sales from 2018 to 2023 due to consumers becoming more critical and savvy in price comparison. Intense competition with book producers and publishers, along with changes in government policies, pose additional challenges. It is recommended that Toko Buku Nusantara utilize online marketplaces and social media platforms to expand market reach and enhance customer loyalty. Digital transformation also demands a culture of innovation and collaboration with external parties. Future business success not only depends on technology but also on the ability to innovate, adapt, and understand market dynamics. With the right strategies, Toko Buku Nusantara can strengthen its market position, ensure business sustainability, and remain competitive in the ever-evolving digital era Bayu Kirana, Fakhrudddin Kurnia M Copyright (c) 2024 Journal Management And Business https://creativecommons.org/licenses/by-sa/4.0 https://journal.lajagoe.com/index.php/lajumen/article/view/50 Fri, 06 Dec 2024 00:00:00 +0700 THE EFFECT OF HUMAN RESOURCE DEVELOPMENT ON THE PERFORMANCE OF REGIONAL FINANCIAL AND ASSET AGENCY EMPLOYEES IN SIDENRENG RAPPANG REGENCY https://journal.lajagoe.com/index.php/lajumen/article/view/58 This research aims to determine whether there is an influence of Human Resources Development on the Performance of Regional Financial and Asset Agency Employees in Sidenreng Rappang Regency. The population in this study was 88 employees. The sample measurement technique uses the Slovin formula with a magrin error of 10%, so the number of samples used is 46 respondents. Selected through random sampling technique. Data was collected through questionnaires. The results of the analysis show that there is a positive and significant influence of Human Resource Development on Employee Performance, with the calculated t value (3.420) which is greater than the t table (2.017). Therefore, the hypothesis which states that there is an influence of Human Resource Development on Employee Performance can be accepted. With a coefficient of determination (r square) of 21.0%. shows that the validity of employee performance can be explained by Human Resources Development. While the rest is influenced by other factors outside the variables. Novi Fauziah Ramadhani, Fakhruddin Kurnia M, Dian Nirmasari Copyright (c) 2024 Journal Management And Business https://creativecommons.org/licenses/by-sa/4.0 https://journal.lajagoe.com/index.php/lajumen/article/view/58 Wed, 18 Dec 2024 00:00:00 +0700 THE INFLUENCE OF PEDAGOGICAL COMPETENCE ON TEACHER PERFORMANCE AT UPT SMK NEGERI 5 SIDENRENG RAPPANG https://journal.lajagoe.com/index.php/lajumen/article/view/68 Teacher pedagogical competence is not only essential as an effort to improve the quality of teaching, but also as a strategic effort in managing competent and responsive human resources. The purpose of the study was to determine whether Pedagogic Competence affects Teacher Performance at UPT SMK Negeri 5 Sidenreng Rappang. The research method used is quantitative. The data used primary data obtained from questionnaires. The population of this study was 60 respondents, sampling using saturated sampling, the data obtained was processed using the SPSS programme. The data analysis method used is simple regression analysis. The results of the study interpret that Pedagogic Competence at UPT SMK Negeri 5 Sidenereng Rappang has a significant effect on Teacher Performance, so that the hypothesis in this study is accepted. Dewi Purnamasari, Mariam Makmur, Suriadi Suriadi Copyright (c) 2024 Journal Management And Business https://creativecommons.org/licenses/by-sa/4.0 https://journal.lajagoe.com/index.php/lajumen/article/view/68 Sat, 28 Dec 2024 00:00:00 +0700 THE INFLUENCE OF TRAINING AND WORK DISCIPLINE ON THE PERFORMANCE OF PT EMPLOYEES. STATE ELECTRICITY COMPANY IN PANGKAJENNE SIDENRENG RAPPANG DISTRICT https://journal.lajagoe.com/index.php/lajumen/article/view/76 This research aims to determine the effect of Training and Work Discipline on Employee Performance at the State Electricity Company in Pangkajenne Sidenreng Rappang, either partially or simultaneously. This research analyzes phenomena through collecting basic data, namely through statements that are tested through testing the validity and reliability of each statement item answered by the respondent. The method used in this research is a quantitative method with a Likert scale. The object of this research is Training and Work Discipline on Employee Performance. The hypothesis results from Training (X1) with tcount (6.410) ≥ ttable (2.000) so it is proven that the Training variable has a significant effect on employee performance, so at a 5% error level the hypothesis is stated as H02 rejected and Ha2 accepted. This means that Training has a significant effect on Employee Performance at, PT. Negara Electric Company in Pangkajenne Sidenreng Rappanghe results of the Work Discipline hypothesis (X2) with tcount (7.213) ≥ ttable (2.000) so it is proven that the Work Discipline variable has a significant effect on Employee Performance, so in error rate of 5% hypothesis is stated as H02 is rejected and Ha2 is accepted. This means that Work Discipline has a significant effect on Employee Performance at State Electric Company in Pangkajenne Sidenreng Rappang. Hypothesis results simultaneously show that Training (X1), Work Discipline (X2) have a positive and significant effect on Employee Performance (Y) 51.0%. while 49.0% of the results were influenced by other variables unknown in this study. St. Rahmawati, Fadlina Fadlina, Usman Rahman Copyright (c) 2025 Journal Management And Business https://creativecommons.org/licenses/by-sa/4.0 https://journal.lajagoe.com/index.php/lajumen/article/view/76 Thu, 02 Jan 2025 00:00:00 +0700