THE INFLUENCE OF SERVICE, QUALITY, PRICE, AND PLACE ON CUSTOMER LOYALITY (CASE STUDY OF CAFÉ FINARE PALOPO CITY)

Authors

  • Nurul Rahmadani Universitas Andi Djemma Palopo
  • Manda Sari Universitas Andi Djemma Palopo
  • Ari Putra Universitas Andi Djemma Palopo
  • Nurjannah Universitas Andi Djemma Palopo
  • Idhasari Universitas Andi Djemma Palopo

DOI:

https://doi.org/10.61912/lajumen.v1i2.27

Keywords:

Kualitas Pelayanan, Harga, Loyalitas Pelanggan, Tempat, Service Quality, Price, Customer Loyalty, Place

Abstract

The purpose of this study was to determine the effect of service quality, price, and location on customer loyality at Café Finare, Palopo City. This study used a quantitative approach and sampling techniques using incidental sampling method descriptive analysis, validity and reliabillity tests and multiple linear regression analysis ware used as multiple analysis techniques. This study uses multiple analysis techniques. This study uses multiple linear aggression analysis with a significance level of 55% using SPSS.20 data processing techniques. The results of the study partially explain that while the price variable and place variable have no significant effect on customer loyality, while the service quality variable has a significant positive effect on customer loyality, at he same time the service quality, price, and place variables have a significant effect.  

References

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Depianti Bemba. (2021). Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan pada PT. Sentral Yamaha Palopo. Fakultas Ekonomi & Bisnis Universitas Andi Djemma Palopo.

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Published

2023-12-09

How to Cite

Rahmadani, N., Manda Sari, Ari Putra, Nurjannah, & Idhasari. (2023). THE INFLUENCE OF SERVICE, QUALITY, PRICE, AND PLACE ON CUSTOMER LOYALITY (CASE STUDY OF CAFÉ FINARE PALOPO CITY). Journal Management And Business, 1(2), 106–112. https://doi.org/10.61912/lajumen.v1i2.27

Issue

Vol. 1 No. 2 (2023): Desember 2023

Section

Articles

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 Creative Commons License

Lajumen : Journal Management And Business  is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License