Articles

• THE INFLUENCE OF STORYTELLING MARKETING ON CONSUMER PURCHASE INTENTION THROUGH EMOTIONAL BRANDING AS A MEDIATING VARIABLE (STUDY AT RUMAH MAKAN JUKU EJA IN SIWA, WAJO REGENCY)

  Muhammad Anugrah Ardhana, Nurhuda Nurhuda, Ersya Kallang, Sarmila Jamaluddin, Delpin Delpin

  72-79

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  DOI : https://doi.org/10.61912/lajumen.v4i1.201
  Abstract views: 30 times | Downloaded: 30 times

• THE ROLE OF CUSTOMER SATISFACTION IN MEDIATING THE INFLUENCE OF SERVICE QUALITY ON PARTICIPANT LOYALTY (CASE STUDY AT THE SIDRAP BRANCH OF THE EMPLOYMENT SOCIAL SECURITY ADMINISTRATOR AGENCY)

  Rahmini Syurya, Baharuddin Semmaila, Ramlawati Ramlawati

  41-57

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  DOI : https://doi.org/10.61912/lajumen.v4i1.176
  Abstract views: 94 times | Downloaded: 94 times

• Digital Transformation in Financial Management: Its Impact on Investment Decision Making

  Misrah, Abdul Majid

  29-40

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  DOI : https://doi.org/10.61912/lajumen.v4i1.171
  Abstract views: 166 times | Downloaded: 166 times

• THE INFLUENCE OF COMPETENCY ON EMPLOYEE PERFORMANCE THROUGH ORGANIZATIONAL COMMITMENT IN THE BANGKOK UNITED AGENCY AND BONE BOLANGGO REGENCY POLITICS

  Fatma M. Datau, Rahmisyari Rahmisyari, Musafir Musafir

  58-71

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  DOI : https://doi.org/10.61912/lajumen.v4i1.178
  Abstract views: 90 times | Downloaded: 90 times

• EMPLOYEE COMPETENCE DEVELOPMENT TO IMPROVE ORGANIZATIONAL PERFORMANCE IN THE DIGITAL ERA

  Sugeng Winarto, Engkur Engkur

  01-19

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  DOI : https://doi.org/10.61912/lajumen.v4i1.172
  Abstract views: 115 times | Downloaded: 115 times

• THE INFLUENCE OF FINANCIAL LITERACY AND FINANCIAL ATTITUDE ON FINANCIAL MANAGEMENT OF CHICKEN FARMING MSMES IN TANETE VILLAGE, MARITENGNGAE DISTRICT, SIDENRENG RAPPANG REGENCY

  Rafiah Fauziah, Amrizal Salida, Jumriah Basri, Haeril Haeril

  20-28

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  DOI : https://doi.org/10.61912/lajumen.v4i1.170
  Abstract views: 118 times | Downloaded: 118 times